So could anyone give a negative / positive reactions or meaning on this law? And what is its impact on a certain product.
hip hop ringtones on your cell phone are a fad ... when hip hop is no longer popular, those particular ring tones will cease to sell. all fads have a cycle -- although the cycle may be so long you fail to see it.
the cell phone itself in not a fad, but a trend. it's market share is increasing in nearly every market world-wide. trends simply increase market share until saturation is reached and then level off until they become obsolete [see below].
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new products caused by new technology or discoveries will almost also be trends -- you just don't know if the trend will top out at 98% market penetration [television] or 8% [all in one calculator and wristwatch]. when a newer and better technology comes along, the trend based product may suddenly drop dramatically [example; the VCR]
nearly everything else is cyclical and thus based on a fad. While we usually think of fads as being fashion driven, the cyclical concept applies to many other things, including the price of any commodity and therefore the methods of trying to evade paying a temporarily high price. [corn based ethanol is a fad. it is an artificial one, caused by command from Congress. It is subject to reversal if and when another huge oil discovery is brought online or if and when global warming is seen to be a massive hoax.]
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I suspect you've been reading some popular author on the subject of Marketing. His name is almost on the tip of my tongue -- Al Ries and Jack Trout? or is this Levinson?
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btw, acceleration does not last forever. all trend products tend to top out at some market penetration level and sales growth rates will slow before it gets there. What the first and maybe biggest producer has is the advantage of more experience, likely lower costs, and the maybe ability to invent and market associated products and addon products.
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